Do You Resonate?
One of the best books I’ve read on how to use story in a professional setting is Resonate by Nancy Duarte. You can get it for FREE(!) here via her website.
Also, here's a quick video from 2011 of her explaining some of the key components of a great story or presentation and how to craft something people will never forget:
Below are a few of my favorite books on the power of storytelling and how to leverage it for business, career or personal success:
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller
(Disclaimer: The links above are affiliate links, but I recommend these resources regardless of any financial incentive I might get as a result!)
Listen as Tony Robbins uses story to illustrate the tenacity and determination it takes to succeed. As he tells the tale of Sylvester Stallone and what it took to make the first Rocky movie, you'll walk away with the desire to re-tell the story to someone else because it's so good. And in doing so, you'll also pass on the key lessons about creativity, confidence and determination that are needed to achieve your dreams.
Here's the original movie trailer for Rocky:
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