On Camera Options
Many of us already know you can shoot 1080p, HD-quality video on the newest versions of Apple’s iPhone and iPad, and that many non-Apple tablets and phones feature similar offerings. But how many devices also include free, built-in moviemaking software (iMovie) that’s fairly simple to use and allows you to create slick videos that you can upload to YouTube or Vimeo on the spot?
Now, before you jump into the moviemaking business, you’ll need to make sure you have a method for holding the iPhone or iPad steady. There are a bevy of tripod attachments and other add-ons you can purchase to ensure steady shots with mobile devices. My favorite tripod-ready attachments for the iPhone include Glif and Anycase, but of course you should research any accessories on your own before purchasing!
When it comes to the iPad, I love using Makayama’s tripod mount – it fits easily on any standard tripod and helps with steadying my iPad for standup shots and scenes.
Next, you’ll need great audio to go with your video. Here’s why: Viewers will stick with a video even if the production isn’t amazing, as long as the content is good and they can hear the audio clearly. But if the audio is bad, you essentially guarantee people will ignore your video no matter how good your content and production quality is. There are a bevy of microphone options available for the iPhone and iPad, and depending on your setup and style you might want a lapel or lavalier-style microphone (for presenting/speaking on camera) or a handheld setup (for doing on-camera interviews).
I would not rely on the built-in iPhone and iPad microphones to get the job done. Instead, I’d invest in a high-quality microphone that you can plug into the headphone jack or your iPhone or iPad. Please note: There are a wide variety of options available, and the microphones vary quite a bit in terms of price and quality. Your best bet is to do as much research as possible and (better yet) find an audio store that lets you test microphones first if at all possible. (Also, if you have suggestions on great audio add-ons for mobile devices, please leave them in the comments!) Personally, I use a Sennheiser wireless lavalier microphone setup and love it, but it is very expensive (around $650.00).
Get Moving with iMovie!
As I mentioned, iMovie is a free app for both the iPhone and iPad, and it helps you create high-quality movies and event trailers with ease. Just shoot the footage, open iMovie on your device and go to work! (Note: iMovie is also available as a desktop application on Apple computers, and I prefer using it that way given the larger screen size available via my laptop.)
iMovie trailers come in a variety of styles and formats and work well as a quick teaser for an upcoming event or product, while regular, full-length iMovie templates come premade with transitions and branding styles. You just drop in your footage, add music or other special effects (if you want) and you’re all set.
Here are a couple examples of marketing videos I made using iMovie - each video took around 30 minutes or so to make: